Whenever someone books a headshot session with us, we advise them to bring several tops/blazers/ties, whichever is applicable. This is being done so we can have choices during the shoot. Now some of our clients have had their 'colours' done. This means they have had a colour expert analyse which colours best suited them (Note: Allan and I have had our colours done and it is one of the best investments we have made. Contact us if you need a referral). This client, an intern from a bank wanting a professional headshot for work and LinkedIn, knows her colours and brought two tops.
We first tried a top with a classic style and colour and the photo is shown below.
But she said she wanted to try another top (again within her suggested colours) as that was one of her favourites. Again the photo is shown below.
While the light blue top is perhaps not your usual colour for a top but looks great on her, our eyes were getting drawn to the hole-design of the top. Hence, we all agreed to go for the white top as it kept the viewer's attention to the face.
In doing headshots, our goal is for the viewer to be drawn to the face and its engaging expression. We advise our clients to take out or change any distracting element on the photo, whether it is an overly printed top, tie, or any accessory. Drawing attention to the facial expression creates a connection between the viewer and the person on the photo. Once that positive connection is made, then, hopefully, more positive outcomes can be expected.