Define Who you are Talking to

A gynecologist decided to have her headshot photo taken by us. As part of our headshot session, we deliberate with our client the best photo that represented him or her to their potential customers, in this case, her patients. The deliberation involves culling all the images we have taken, i.e., shortlisting the best from the rest. In this process, we allow the client to choose first before we infuse our thoughts so as not to break the momentum of the process.  

Since she concluded that I was good example of a potential patient, she asked me this question: who would you trust to cut you up (she was a surgeon, by the way)? I replied, "Err, the person you just chucked out?" She was surprised to say the least as she did not think that photo would connect to her potential patients. 

Oftentimes, what our clients think their customers will like is not the same as what their customers will like in reality. Why? Because a lot of what they think their customers will like is what THEY like for themselves. But their headshot photo is NOT about what connects to them but what connects to their potential customers. 

The most crucial question to the headshot session process is this: who are you talking to? It may be a difficult one to answer but we help our client define this potential customer. In doing so, we are able to decide better on the best photo that represented him or her to that customer. After all, the headshot photo should help get more business, not deter it.