Making the Perfect Match with your Headshot

Our job as a headshot photographer becomes easier when our clients know a lot about their customers.

During our recent trip to the US, we did headshots for the LinkedIn profile of my sister and brother-in-law's business. They own a pet care business which includes pet boarding, dog walking, pet sitting and grooming among others. 

The purpose of the headshot session is to have a professional profile photo on LinkedIn as some of their customers' associates would like to access them via that media. The normal recourse was to show them in their company uniform but in this case, the objective was to show the owners behind the company who personally run the company themselves. Trustworthiness, premium, approachability, care and confidence were just among the adjectives we had to show in the headshot photos. 

By giving us concrete examples of their customers and their customers' expectations, we were guided accordingly. We avoided generic descriptions. For instance, when we spoke of trustworthiness, we were told that the level of trustworthiness should be at a level where you would entrust valuables to the person.