Jul 10, 2017 | By: Bernie Gojar
Headshot Shoot for a professional who wears two hats.
Gone are the days when people did only one thing as a profession as they discover abilities to make a living in more than one field. Our client currently has two professions.
Her customers are very different in each of them. In her first profession, she has a home business that deals with homeowners needing plumbing and drainage services. Her chosen photo is shown below.
In her second profession, she deals mostly with business owners and people in the commercial sector. Hence, she chose a photo that will resonate more to this audience.
While both images present her well, we can tell that it is communicating to different people and those people would have different objectives.
Purpose and audience driven whilst espousing believability - that's who we are as photographers.