Bernie and Allan were recommended to me and I was at first hesitant as I couldn’t grasp how they would represent me in a photo. They exceeded my expectations as they make a powerful team who combine their individuality and professionalism to present and capture the critical shot. They have a fantastic charisma about them which transcends from lens to photo. They made the complete experience pleasurable and engaging and delivered an outcome in quick time. I would recommend Allan and Bernie to all who are seeking to capture their “photo personality."
A little background about this shoot. The client was referred to us by a LinkedIn expert who was assisting our client in improving his LinkedIn profile. Since she was improving his LinkedIn profile, she said that a change in profile photo should follow. This was his previous profile photo.
Let's take this client for example. His purpose was to show experience and maturity in the profile photo as he is in a very senior position in the company. The audience of his LinkedIn profile would be business associates as well as executive search firms. We had two good ones to choose from as seen below.
We were in some sort of impasse during the discussion as we all liked both. I told him that if it were my purpose as a photography studio owner, I would choose the one on the left as it had a lighter feel to it. But we all needed to go back to his purpose. With this in mind, we all agreed that it was the second photo.
While we cannot totally eliminate bias towards a good looking photo, we can lessen this by establishing purpose. By establishing the purpose of the headshot, we zero in on the audience of our client and create a balance between that purpose and how the client should be represented.