In our Raves page and in our Google Reviews, you will always notice our names (Bernie and Allan) mentioned. Why is that? We are perhaps the only headshot photography studio where in every shoot, there are always 3 people involved - the photographer (Allan), the personal branding and marketing specialist (Bernie) and the client.
What is the benefit of this approach to our clients and why is this something that is totally unique to Identity Headshots?
In every headshot session, the client will get to experience being coached from two equally important perspectives of a headshot - from the aesthetic/artistic and the marketing aspect.
Coming from years of being in sales and marketing in various FMCG companies, Bernie always looks at the photo from the target customer engagement angle. On the other hand, Allan, brings the eye where the beauty and personality of our client is brought about by his technical and headshot coaching expertise. He is considered to be a world class photographer by being an Associate Photographer of Peter Hurley, a New York headshot photographer, whose name is synonymous to headshots in the photography world.
Combining these two perspectives during the analysis portion of the shoot provides a unique, enlightening and fun experience for our client whilst resulting in a believable headshot photo.